Message Alignment & Positioning
It takes consistency to drive cohesive conversations and high-value conversations with employees.
With a purposeful approach to connecting the big-picture whys and hows of corporate initiatives to the quarterly priorities and milestones of departments and teams, employees can achieve their performance goals.
We develop the framework and messaging tracks needed to provide clarity and consistency that are on brand and voice. Whether it’s launching annual goal setting and performance management plans, educating employees about a new company capability or elevating the quality of a Town Hall, we minimize “corporate speak” by simplifying stories, writing with purpose and being mindful of the target audience.